Dealership Program

Ineos Grenadier – Built for More

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Northeast Off Road Adventures (Est. 2010) is the Northeast’s premier off road training facility. NORA has worked with over 12,000 clients at multiple venues offering training, tours and events. In May 2023, NORA hosted a week long event for 200+ Ineos Grenadier reservation holders at our 75-acre Ellenville, NY venue. Guests were supervised to test drive prototype vehicles on our trail network. We also hosted a journalists test drive day as well.

Since Grenadier’s production debut, we have trained many owners and have familiarized them with their vehicles off-road controls and how to safely drive off-road. We are excited to offer the following suggested programs to Grenadier dealerships, their staff and customers.

For Dealerships

1. Employee Training – Focused on dealership teams to learn how to properly drive off-road, engage and experience all of the Grenadiers off-road related features. This training will take place at NORA Ellenville and give participants hands-on experience that will help bridge any gap between the vehicle’s capability and a sales consultants ability to effectively convey it.  This may be scheduled (quarterly/annually) for groups, or one-offs as people are hired.

2. Prospect Experiences
a) Pre-Sale – Dealerships send qualified prospects for a one-hour off-road test drive as individuals or a group. Dealership sales consultant(s) are welcome to attend.
b) Incentive & Post Sale – Dealerships offer an off-road training class (part or full day) to help close a sale. Dealerships may reserve seats in a scheduled public class or we can schedule Grenadier specific dealership classes.

3. Customer Coach & Drive – Dealerships host a monthly/quarterly 3-hour ‘Coach & Drive’ event at NORA Ellenville. Focus is hitting the trails with NORA staff and ‘light training’ to guide vehicles safely over varying terrain. This may also be an opportunity for the dealership to showcase aftermarket products that they install. These events may also build a dealership-focused community of owners.

4. INEOS Employee Appreciation Off-Road Day – Off-Road trails and light training refresher. Fun competitions, food and activities held at Ellenville or another larger venue.

For Customers

1.  Ellenville Training – Public classes or private instruction ranging from introduction to proficient driving and vehicle recovery skills.

2. Hunter Mountain Driving Tours – Family fun driving experiences at Hunter Mountain Ski Bowl.

3. Overland Trips – Multi-day driving trips through NY, VT and NH.

4. Coach & Drive – Guided tours at off road parks and private properties in PA and NY.

All NORA driving programs have been developed by our I4WDTA certified instructors with focus on safety and best practices technique.

Complete the form below to discuss program options and pricing.

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NORA has worked with over 12,000 clients since 2011 and has received Tripadvisor's Travelers' Choice Award each year since 2020 for consistently earning great reviews from travelers. We are ranked within the top 10% of properties on Tripadvisor! Our team of instructors and guides are all passionate about what we do, and we strive to give you an exceptional experience. See our Testimonials.